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That's So Lit
Brand Identity
Brief:
I was assigned to create a toy business where toys would not be sold out of a store but instead a truck. I would need to come up with the name, the type of toys sold and the location.
Ideation:
I decided to design a toy truck with a twist. To begin, one side of the truck will sell glow/light up toys for the kids while the next side sold glowing non & alcoholic beverages for the adults. Customers can also enjoy wi the truck at night when you can see our toys and drinks light up the night sky.
Nashville Addy's Winner
- Logo Design, Gold Award
Contest Winner
Brand Logo Sketches
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After thinking about different names for my toy truck, i settled on "That's So Lit" with the tagline Kids Play. Adults Sip. I wanted to create a logo that matched the name by exploring ways to incorporate a universal toy (bear) allow with a wine glass. Take a look!
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Digital Roughs
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After which, I choose 3 of my most successful that could represent both the children and adult audience. This included a type base, image base and a combination of both type and imagery.
Thought process:
Color Palette
When thinking about the color palette of each of my designs, I try to ensure that colors I choose have a connection to the brand itself. When you think about it, blue would represent imagination and inspiration whilst orange would represent the joy and enthusiasm of the kids.
Items Sketches
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For the branding items, I creating several different options for the bags, A4 frame, employees attire and even items tags. I used abstract shapes such as triangles, lines and circles as a way to represent fun movement and excitement.
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Digital Roughs
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To create the digital roughs, I combined multiple of the designs to make it unique design for each. For the bag, I wanted to make it stand out by incorporating the handles and the lights as one. Whilst the tags are 3 in one with the top being the logo, the middle an organic shape and the back with the information.
A Frame Poster
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assigned to think of liquid based household items that labels or packaging didn't stand out.assigned to think of liquid based household items that labels or packaging didn't stand out.
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Brief:
Cark Deck
Deisgn Brief
Apart of our project, we were assigned to design a deck of cards. This deck of cards could be like the original set of cards with your design or it could be educational or related to your truck.
Ideation:
I decided to create a deck of cards for my adults. I call it "A Cocktails Guardian", which is a card deck made of 24 cards. On each card, are different recipes for delicious alcohol beverages.
Sketches
(Back)
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Each of the 24 cards I wanted to design them with the class that it is usually served in, the its closest color and and unique for every drink.
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Sketches (Front)
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The front of each card, I wanted to present the name along with a design aspect from the back of the card such as an abstract shape or an alcohol cup.
Digital Roughs (Back)
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I was able to apply the color to both the name as well as the liquor inside the cup to show a sense of coordination. I ensured that each card was different as way to influence them to look through all of the cards.
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Digital Roughs (Front)
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As for the front of the cards, I decided to go with a red and black base color to show mystery and a bit of danger. I feel as though it would compliment the drinks and what the power it has over people.
Final thoughts:
Mockup
That's So Lit was overall created to be a toy truck whilst both catering to our adult and kids audience. Scroll down to enjoy the overall concept of the design and watch how I try to ensure that everything remains consistent with one another.
