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Ma'Hogany
Brand Identity
Contest Winner
Brief:
We were assigned to create a restaurant with the theme and category of our choosing. Our restaurant need to have completed and designed the following:
- 2x Advertisment
- Bags
- Restaurant items
- Interactive Component
- Stationary
- etc
Ideation:
Flux Awards
- Identity Winner
Nashville Addy's
- Integrated Branded Campaign, Silver Medal
Work National Juried Graphic Design Exhibition
- Winner
For this project, I wanted to step outside my comfort zone and target more of the older adult audience. This meant that that design had to remain simple, legible and modest.
Brand Logo Sketches
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When exploring the logo, I made sure to create a text base, logo base and also combination logo. I believed that the type based logo was the best option because of the fact that it was simplistic but just enough design elements to offer the customers eyes into what "Ma'hogany" is about.
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Digital Roughs
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With the elegant logo, i wanted to explore different ways to display the logo so that it could be legible on all mediums. It is because of this why a vertical horizontal and logo mark.
Thought process
Color Palette
Ma’s color scheme is a vintage based palette. It incorporates tints of brown, a mahogany red, soft tan and a golden yellow. Our main colors are red and tints of brown whilst our secondary color is our golden yellow. I wanted to stick to our 4 main color scheme to keep you in the feel of a vintage aesthetic.
Items Sketches
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I wanted to explore many different textures, patterns, and even bitmaps for my design aesthetics that would fit my vintage theme.
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Ma'Hogany Items
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Digital Roughs
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After adding the color scheme to the digital sketches, I realized that the design was very crisp and clean. Whilst vintage items such as dollies and patterns have a rough edge to it. So I decided, to design a bitmap floral design with ragged edged and a crossed line pattern.
Items Sketches
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These sketches helps me to visualize the design layout and also helped to ensure that I had a bases or foundation o built up on even though I had to tweak a few aspects of it.
Digital_Ad
Magazine
Signage
Digital_Ad
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Mockups
MAGAZINE COVER
Thought process
App Design
Experience Ma'Hogany's app that allows our users to order food from the comfort of their homes.
Task:
assigned to think of liquid based household items that labels or packaging didn't stand out. I ensure that the app remained user friendly, resembled Ma'hogany's color palette and brown wooden styled background of the delicious food photos.
INTERACTIVE APP DESIGN
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