top of page
Anchor 1
Predators Women Line
Package Design & Social Media Campaign
Brief:
Some men only live and breathe one thing— sports. They give their significant other, kids, moms, etc. team gear and swag for every holiday. How many Phillies socks, Giants underwear or Preds. sweatshirts can one person kindly accept?
Assignment:
For this project we are going to level up their gift-giving game by providing a womens line of products that hints at specific sports teams, but explores items that women appreciate and gets the male out of the penalty box.
Pick a sports team,1 product and create a social media campaign (5-7post) for the product.
Instagram Ad. 1
Click to image to enlarge
Goal:
My goal was to create a product create a skin care line that women would appreciate, while utilizing the Nashville Predators colors and style to also capture the men attention.
Instagram Ad. 2
Challenges:
The main challenge was ensuring that men would identify this product with the Nashville Predators at first glance.
Accomplishment:
Advertisement
I accomplished this challenge by using aspects about the game that Predators sports fans will know such as"
- Using catchy sayings like "You Suck" and "Power Play" as the name of the product
- Using an organic circular patten to replicate the movement the players make as well the shapes shown on the rink.
- Keeping within the parameters of the initial colors of the predators
- If you take a look, you will see white lines running through the design. These lines are Ski marks incorporated into the design
Instagram Story
Social Media Campaign:
After completing the final products of oil and lotion, the social media campaign consisted of 2 instagram post, 1 insta story and 2 facebook banner ads.
Facebook Ad.
Banner 1
These facebook banner ads intention is to draw the audience in with specific choice of words used by predators fans. An example being "Your skin will like, it'll love it and want some more of it.
Facebook Ad.Banner 2
I continued to remain in the specific color scheme whilst also incorporating a black and white female as a way to showcase diversity. This alone shows that this product is for all skin tones no matter which complextion you are.
Advertisement Collection
Overall
Below lays out each of the 5 ads. side by side to showcase how they all remained in the same style guide. Each one of these ads. has a special purpose either to attract the women or lure in the men but all in all, I believe these products can satisfy both audience leaving them "wanting more of it".
bottom of page